medaesthetica
A training project and a live on stage area

Medaesthetica aims to offer professionals tools, training and products, to practice noninvasive or minimally invasive aesthetic medicine of the face.
Medaesthetica ‘s educational program alternates scientific sessions with live treatments in a dedicated space that reconstructs a fully equipped dental office, for the first time in Italy in an exhibition setting.

COSMETIC MEDICINE IN DENTISTRY IS LAW
The conversion into law of Dl Bollette (Decree Law No. 34 of March 30, 2023) redefines spaces and modalities of practice of cosmetic medicine for dentists, removing the previous limits to the middle and lower third of the face: “Form the object of the profession of dentistry the activities inherent to the diagnosis and treatment of congenital and acquired diseases and anomalies of the teeth, mouth, jaws and related tissues, as well as dental prevention and rehabilitation. Dentists may prescribe all medicines necessary for the practice of their profession and may practice noninvasive or minimally invasive aesthetic medicine to the upper third, middle third and lower third of the face.”

A HIGHLY SUCCESSFUL DEBUT
At Expodental Meeting 2024, the scientific program of aesthetic medicine in dentistry took shape in a dedicated room, organized and carried out in collaboration with SIMEO and aimed at capturing the growing interest among dentists in this new opportunity. Attendance in the hall far exceeded expectations, as did the number of visitors interested in the products of the leading companies in the field of aesthetics, which immediately signed up for the fair. The success of Medaesthetica was confirmed in 2025, and the next edition in 2026 promises to be even more important.